Base pay is influenced by several factors including a candidate’s qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future. Capital Blue Cross offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more.
At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.” 

 

This role is a senior leader responsible for shaping and driving the digital product strategy and user experience for Capital Blue Cross across all customer segments (B2C members and B2B partners such as employers, providers, and brokers). The role will define a compelling digital vision and roadmap that delivers exceptional value to our users and the business. This role oversees the end-to-end digital product lifecycle (from ideation and design through development, launch, and ongoing optimization) for all key digital platforms, including CapitalBlueCross.com and mobile applications. They ensure all digital touchpoints provide a seamless, intuitive, and high-quality experience that reflects the Capital Blue Cross brand and meets the needs of our members and partners. This leader will collaborate extensively with internal stakeholders (especially the Applications / data teams, as well as marketing, health care delivery, and operations teams) to turn strategy into action - bridging current gaps in our digital offerings, delivering innovative solutions that improve customer outcomes, and ultimately advancing Capital Blue Cross’s mission to create healthier lives and lower healthcare costs.

• Digital Strategy & Vision: Develop and champion a forward-looking digital product strategy and vision that aligns with Capital Blue Cross’s Vision 2030 and overall business strategy.  Create a customer-centric roadmap that delivers measurable value for members, partners and the company’s growth.
• Product Roadmap & Lifecycle Management: Define and manage the digital product portfolio and roadmap for all customer-facing digital platforms (web and mobile).  Oversee the entire product lifecycle from concept and requirements through development, launch, and iterative improvements.  Prioritize initiatives based on customer needs and business impact, collaborating closely with cross-functional teams - particularly engineering/IT (Applications), as well as design, content, and marketing - to ensure timely, high-quality delivery of new features and enhancements.
• User Experience Excellence: Ensure a seamless, high-quality user experience across all digital channels.  Uphold the highest standards of usability, accessibility, and design consistency in line with the Capital Blue Cross brand.
• Market Research & Innovation: Stay attuned to market trends, emerging technologies, and competitor offerings in healthcare and digital experience.  In collaboration with our insights and data analytics teams, gather customer feedback, market research, and competitive intelligence to identify opportunities, address gaps, and mitigate threats.  Leverage these insights to keep Capital’s digital ecosystem up-to-date, data-driven, and innovative, ensuring we remain ahead of the curve in delivering value to users.
• Stakeholder Alignment & Platform Capabilities: Work with stakeholders across the organization (and, as needed, external partners) to drive alignment on digital priorities and ensure clarity around upcoming features.  This includes coordinating on critical platform capabilities such as search optimization, content strategy, and multilingual support so that our digital products meet the diverse needs of users across different regions and demographics.
• Team Leadership & Development: Lead, coach, and inspire a high-performing team of digital product managers and UX/UI design professionals.  Provide mentorship, set clear objectives, and foster professional growth to elevate the team’s performance.  Build a culture of innovation, collaboration, and accountability, where team members are empowered to experiment, stay customer-focused, and continually improve.
• Product Management Best Practices: Establish and uphold best-in-class product management practices and processes.  Advocate for agile methodologies, data-driven decision-making, and a test-and-learn mindset within the team.  Be the “keeper of the flame” for customer-centric, outcome-oriented product development, ensuring that all decisions start with understanding user needs and end with delivering measurable business results
• Cross-Functional Collaboration: Partner across IT, marketing, design, and business units to align priorities, integrate capabilities (e.g., content, search, multilingual support), and deliver cohesive digital solutions.
• Communication & Evangelism: Act as the digital experience evangelist within Capital Blue Cross.  Communicate the digital strategy, product vision, and progress updates to senior executives and all relevant stakeholders in a clear and compelling manner.  Gather input and buy-in for major initiatives, and keep leadership informed on the status of key projects.  Externally, where appropriate, represent Capital’s digital innovation story to partners, vendors, or industry groups.
• Performance Measurement & Optimization: Define and track KPIs (e.g., engagement, adoption, NPS, conversion). Analyze performance data and user behavior to drive continuous optimization and deliver meaningful improvements in customer satisfaction and business impact.
• Governance, Compliance & Security: Ensure all digital initiatives meet regulatory, privacy, and security requirements (HIPAA, ADA/WCAG), embedding compliance and data protection into product design.
• Vendor Management: Oversee relationships with external vendors and digital solution providers (such as platforms, agencies, or technology partners) to maximize their value.  Negotiate contracts and manage vendor performance to ensure third-party tools or services supporting our digital experience (e.g.  content management systems, search engines, mobile app platforms) are delivering on expectations and integrating well into our ecosystem.
• Budgeting & Resource Management: Develop and manage the digital experience department’s budget.  Ensure optimal allocation of resources (people, tools, and funds) to high-impact projects and strategic priorities.  Justify and secure investment for new digital initiatives by building strong business cases, and then deliver those initiatives on time and within budget.

Skills

• Strong communicator who can simplify complexity for executive, technical, and non-technical audiences.
• Entrepreneurial, innovative mindset with relentless customer focus and urgency to drive results.
• Excellent leadership and collaboration skills, with the ability to attract, develop, and manage a high-performing digital team.
• High emotional intelligence and proven ability to influence across functions and at the executive level.

Knowledge

• Deep understanding of modern digital technology stacks, including front-end frameworks such as React, React Native, Angular, or Vue.js, and experience working with APIs and headless architectures.
• Familiarity with cloud-native platforms (Azure, AWS, or GCP) and scalable digital experience platforms (CMS, commerce, personalization engines).
• Knowledge of Agentic AI solutions and intelligent automation, with practical understanding of how conversational AI, virtual agents, and recommendation engines can enhance consumer and provider experiences.
• Experience with MarTech ecosystems, customer data platforms (CDPs), and CRM integration (e.g., Salesforce, Adobe, or equivalent).
• Strong appreciation for DevOps/CI-CD pipelines, product security practices, and integration of compliance/privacy into product design.
• Knowledge of digital analytics and optimization tools (e.g., Google Analytics 360, Adobe Analytics, A/B testing platforms).
• Understanding of accessibility standards, multi-language support, and responsive design principles.

Experience

• 12 plus years of experience in digital product management/strategy with 7 years in a  leadership role.
• Proven track record of delivering successful web and mobile products.
• Healthcare or regulated industry experience strongly preferred.

Education, Certification, and Licenses

• Bachelor’s degree in business, computer science, digital design, or a related field required (Master’s or MBA preferred).

Location:

• This position is classified hybrid, which requires onsite work on Tuesdays and Wednesdays. 

We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital you will work alongside a caring team of supportive colleagues, and be encouraged to volunteer in your community.  We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career. And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.